Megan Dougherty

Podcasting for Authors – How to Stand out in a Crowded Market

The Author’s Secret Weapon – Podcasting for Content, Visibility and Profit


Are you looking for a way to expand your audience, build professional relationships, sell more books and have more authority in your niche? Then podcasting is something you’re probably already considering! But standing out in a competitive, increasingly saturated market can be a challenge. In this presentation, you’ll learn how to strategically create a podcast that supports your career ambitions.



First, we’re going to talk about the practical realities of podcasting – the time, energy and resources you need to invest, and what you can expect in terms of ROI.

Then we’ll cover:

  • What separates a mediocre podcast from a great one.
  • How to leverage the different parts of the podcast production process into value for your business.
  • How to build podcasting into your weekly workflow – and still leave some time for writing! Megan will help you determine if a podcast will be a good fit for your business, and what exactly you should expect if you decide to take the plunge. After the session you’ll be prepared to start your own podcast and start reaping the benefits of the fastest growing multi-media platform.


More about Megan Dougherty

Megan Dougherty is a digital business strategist with over a decade of experience teaching, training and consulting entrepreneurs and small business owners how to operate effectively online. She is the co-founder of One Stone Creative, a multi-media content agency that specializes in producing podcasts for executives, small businesses, and authors. You can learn more about the company at, and if you’re interested in turning one (or more!) of your books into a podcast, you can download a free eBook that outlines the entire process at


Virtual link, simply click on this link.  You do not need to be logged into a Zoom account -


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