How to be Successful in Television Interviews for the Published and Self-Published Author
We've all been there before. It's past 11:00 pm, you're watching one of the late night talk shows and the host is interviewing an actor who is the lead in a new movie premiering this weekend. Initially you had no interest, but after watching the interview, you were so engaged that you told yourself, "That movie actually sounds pretty good! I think I'll check it out this weekend!" However, authors often don't realize the connection between the importance of video interviews in their marketing strategy. They often ask "Why is video content important in selling books and why should I even consider doing a TV interview? The reason is simple: readers want to learn directly from YOU about your book and why they should buy it!
Hey, don't take my word for it - let's look at the statistics. According to a recent article in Forbes magazine:
• Adding video content to marketing emails can boost click-through rates by OVER 200%
. • Video content is projected to claim more than 80% of all web traffic by 2019.
• Over 60% of customers are more likely to buy a product online after watching a video about it.
• One-third (33%) of all time spent online by internet surfers is dedicated to watching videos.
So, it is pretty obvious: YOU NEED VIDEO CONTENT IN YOUR BOOK MARKETING STRATEGY. TV interviews are a great way for you to tell readers and book buyers "the story behind the story" of your book - but how do you prepare for time in front of the camera? I will show you how!
Author and Chief Book Lover Rob Brown goes over the finer points of how to be successful in TV interviews. Rob has interviewed several traditionally published and self-published authors on his internet TV show "For Book Lovers Only" and his internet radio show "For Book Lovers Only Live Radio!" and will provide useful tips, including:
Why TV interviews helps book sales
Following the 80/20 Rule
How to look "Camera-Ready" for your time in the spotlight
Leveraging social media for your TV interview
Using television interviews to promote your book can be a truly effective way of increasing sales and building up your fan base - if you are prepared. Make sure you participate in this seminar to get training about putting your best foot forward in front of the camera! Rob will also interview the winner of a contest of AME author participants on his show "For Book Lovers Only" on location during the session!